Digital Ads Questionnaire

Taking the time to answer all of the questions in this project questionnaire will allow us to understand the specific problems you’re experiencing and how to help you move from where you are to where you want to be.

Name

Business Name

Where Are You Now?

Are you currently running ads via Google or social media platforms?

Yes

If yes to above, who is currently managing your ads?

What is your login or Ad Account ID number for your account?

How do prospects find your products or services at the moment?

What makes a prospect buy your product or service right now?

What does your sales process look like?

Who is your ideal customer? What is their estimated lifetime value in dollars?

How do people currently find your company on the internet?

What makes your business unique in the market?

Are there seasonal patterns that affect your sales?

What are your biggest sales challenges?

Who are your top 3 main competitors?

What are some of the most common difficulties experienced by your customers?

Do you have a geographic strategy currently? Where are your customers?

Goals, KPIs, Budget

What are/location would you like for us to target (cities, state, zip)?

What actions do you typically want your audience to take after seeing your ad?

What metrics are most important to you (e.g. top-line revenue, ROAS (return on ad spend), customer acquisition, etc.)?

What are your current pain points?

What are your revenue growth goals?

Promotions

Any specific services you would like us to promote more than others?

Does your business have unique seasonality trends that we should be aware of?

What types of promotions do you typically run & how often?

Ad Text Guidelines

Are there any keyword regulations around terms we can’t bid on?

Any unique selling or value propositions to use in ad copy?

Any messaging restrictions? Things we need to steer clear of from a messaging standpoint?